Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Mathematical Models of Distribution Channels (International Series in Quantitative Marketing) pdf download
Mathematical Models of Distribution Channels (International Series in Quantitative Marketing) free ebook pdf epub
Mathematical Models of Distribution Channels (International Series in Quantitative Marketing) book
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.